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The Muse Letter #2

3 Weekly Design Tips

1 - Gradients

Colour gradients are still a great way to achieve a cool & futuristic feel of an interface or web object.There are 4 types of gradients :

  • Linear gradients

  • Radial gradients

  • Angular gradients

  • Diamond gradients

For gradients, choose neighbouring colours in the colour wheel to preserve the nature fo the colours. Avoid opposite colours.Setting the start & the end of the colour transition should not be close to each other to achieve a smooth gradient.Don’t use too much colour: I usually don’t go beyond 2-3 colours for a single gradient.Resources:
Gradienta.io
Gradienthunt.com

2 - Kick-ass landing page

So a landing page is a one-page website that promotes a certain feature/product and has a specific CTA.Here's a fast way to create one :

  1. Make your value proposition precise

  2. Use a clear label for CTA button

  3. Use images related to your product

  4. Establish a clear visual hierarchy

  5. Show why the users should trust you

  6. Add social proof

  7. Create a design for all devices

3 - Logo ideas for your personal brand

Here are some easy logo design ideas for your personal brand:

  • Monogram : combination of your initials

  • Handwriting : use of your handwriting as a signature logo

  • Associative : includes a visual representation of your profession, a feather for a writer for eg

  • Initials : use of your initials

  • Contrast : Contrasting first and last name, great if it’s short

  • Lettermark : use of your first name initial as a logo

  • Avatar : create your own avatar and use it as a logo

2 Quotes for the week

"The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle."Steve Jobs

“Start by doing what’s necessary; then do what’s possible, and suddenly you are doing the impossible.”Francis of Assisi.

1 Weekly breakdown

Shape Branding.

This week we’ll take a look at a branding approach called Shape Branding.In brand design, you can use the characteristic shapes from your logo as motifs throughout the brand.As an example, the Kreate brand design takes a circle and arc shape from the Kreate logotype and applies it rhythmically to business cards, posters, and more.Brand recognition is enhanced by repetition of shapes. The shapes will make you think "Kreate" every time you see them!

Brand recognition is enhanced by the repetition of shapes. The shapes will make you think "Kreate" every time you see them!Do you have or want a logo that uses shapes as a characteristic element?

See you next week!-Sam

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